Corporate Communication and Office Services

Corporate Communication and Office Services brings together three complementary courses, each with eight modules. The curriculum combines subject knowledge, responsible role boundaries and practical work.

Who can attend?

Open to everyone; no particular occupation is required for admission. Familiarity with basic computer use helps with practical work. People interested in front-office, reception or customer-service work; people seeking to enter public relations or corporate communications; and people combining communication skills with office software and document management.

Curriculum

Public Relations Support

1. Foundations of public relations

Content: Corporate identity, target audiences, communication channels, organisational voice and stakeholder expectations. Practice: Prepare audience profiles for a sample organisation.

2. Corporate correspondence and content creation

Content: Emails, announcements, invitations and draft press information; clear, plain and accurate Turkish. Practice: Write a corporate announcement and three different customer responses.

3. Customer and visitor communication

Content: Reception, telephone conversations, empathy, complaint records, difficult situations and referral. Practice: Role-play complaint management.

4. Social media and content calendars

Content: Digital-channel goals, content planning, comment management and basic performance measurement. Practice: Prepare a one-week content and moderation calendar.

5. Event and organisation support

Content: Invitation lists, event flow, protocol awareness, venue-supplier coordination and registration desks. Practice: Create a corporate-event checklist.

6. Introduction to reputation and crisis communication

Content: Misinformation, escalating complaints, limits on speaking for an organisation and escalation to management. Practice: Design an initial response and escalation flow for a crisis scenario.

7. CRM and relationship tracking

Content: Contact history, permitted data management, enquiry and follow-up tracking, and satisfaction indicators. Practice: Prepare a sample CRM table and follow-up report.

8. Communication ethics and personal-data security

Content: Confidentiality, Turkish data-protection awareness, approval mechanisms for speaking on behalf of an organisation, accuracy and accessible communication. Practice: Prepare a data-security checklist.

Executive Secretarial Skills

1. Office operations and task organisation

Content: Office roles, workflows, daily task lists, disciplined record-keeping and service approach. Practice: Prepare a daily office-control and handover list.

2. Telephone, email and reception

Content: Switchboard language, professional reception, message records, call routing and polite boundaries. Practice: Role-play telephone and visitor reception.

3. Corporate writing and documents

Content: Writing and spelling, petitions, announcements, covering letters, minutes, forms and templates. Practice: Prepare a set of corporate documents.

4. Filing and archiving

Content: Incoming and outgoing documents, file coding, physical and digital archives, searches and version organisation. Practice: Design a sample document-archive plan.

5. Meetings and hosting visitors

Content: Reservations, room preparation, meeting materials, refreshments, visitor safety and protocol. Practice: Create a meeting-preparation checklist.

6. Office supplies and purchasing follow-up

Content: Consumable stocks, requests for supplies, supplier communication, order records and delivery checks. Practice: Prepare an office needs and stock-tracking table.

7. Digital correspondence and record ethics

Content: Checking information, wrong-recipient risks, access boundaries and Turkish data-protection awareness. Practice: Write sharing instructions for confidential and public documents.

8. Workplace communication and teamwork

Content: Conflict prevention, communication under stress, communicating priorities and handing over tasks. Practice: Solve a case covering two working days of office operations.

Computer and Office Applications

1. Computers and operating systems

Content: File types, folder management, shortcuts, printers and peripherals, and basic troubleshooting. Practice: Establish a standard office file structure.

2. Word processing and document standards

Content: Word page layout, styles, tables, templates, PDF export and spelling checks. Practice: Prepare a two-page corporate report.

3. Spreadsheets and data entry

Content: Excel data validation, sorting, filtering, tables, conditional formatting and basic formulas. Practice: Create an error-free customer or work-tracking table.

4. Introduction to advanced office formulas

Content: IF, SUMIFS, COUNTIF, suitable VLOOKUP/XLOOKUP alternatives and pivot-table logic. Practice: Produce a weekly performance report from sample data.

5. Presentations and visual communication

Content: Slide hierarchy, readable charts, simple design, speaker notes and printing. Practice: Prepare a five-slide management briefing.

6. Email, calendars and teamwork

Content: Message and attachment conventions, shared folders, version control, meeting invitations and task sharing. Practice: Create a shared project folder and team calendar.

7. Digital security and data protection

Content: Strong passwords, multi-factor authentication, phishing, backups and secure file sharing. Practice: Prepare an office-data security checklist.

8. Digital-office practical project

Content: Documenting a business process end to end using documents, spreadsheets and presentations. Practice: Complete a work portfolio containing a document, a spreadsheet and a presentation.

Integrated practical portfolio

Organise reception, information requests and an open day for a new education centre in the same week. Prepare audience and enquiry forms, telephone and email responses, complaint referrals, an event calendar, invitations, guest lists and Word/Excel visitor and enquiry reports.

Suggested assessment

Knowledge and comprehension checks 25%; practical tasks in each course 35%; integrated final project and presentation 40%. Organisation of files, data accuracy, communication, task completion and professional ethics are considered alongside correct answers. This is the document's suggested assessment model, not a newly configured automatic examination.

Professional boundaries and certificate scope

Public relations and customer communication must comply with institutional data-protection, advertising, approval and representation rules. This course does not authorise statements binding an organisation. The education prepares participants for current working practices. A certificate alone does not promise placement, public appointment, a licence or legally regulated professional authority.

Frequently asked questions

Are there admission prerequisites?

Anyone may attend. Introductory topics start with the basics; computer practice is helpful in some modules.

What is the benefit of combining three courses?

Participants explore related workflows rather than one task alone and can demonstrate several relevant skills through sample work.

Does this programme guarantee a job?

No. The purpose is to develop usable skills for applications and workplace performance; employment outcomes depend on employer and applicant circumstances.