# Corporate Management and Leadership https://akdenizkariyer.com/en/paket/kurumsal-yonetim-ve-liderlik Corporate Management and Leadership brings together three complementary courses, each with eight modules. The curriculum combines subject knowledge, responsible role boundaries and practical work. ## Who can attend? Open to everyone; no particular occupation is required for admission. Familiarity with basic computer use helps with practical work. People interested in management, administration and operations; staff preparing for team leadership or coordination; and people wishing to study customer relations, corporate communication and management support together. ## Curriculum ### Senior Management #### 1. Strategic thinking and environmental analysis Content: Vision and mission, goal hierarchies, PESTLE and SWOT analysis, competitive advantage and prioritisation. Practice: Prepare a one-page strategy map for a sample business. #### 2. Corporate governance and decision mechanisms Content: Allocation of authority and responsibility, ethical leadership, internal control, board-executive relationships and accountability. Practice: Develop a decision and approval matrix. #### 3. Financial literacy and resource management Content: Basic interpretation of budgets, costs, cash flow, profitability, return on investment and financial risks. Practice: Produce a simple budget-versus-actual report. #### 4. Organisational and human-resource strategy Content: Organisational structure, talent development, succession planning, performance culture and leading change. Practice: Create a role-competency matrix and development plan. #### 5. Corporate risk and crisis management Content: Operational, financial, reputation and cyber risks, risk matrices, preventive measures and business continuity. Practice: Write a first-24-hours action plan for a crisis scenario. #### 6. Stakeholders, negotiation and corporate representation Content: Customers, employees, suppliers and public stakeholders, effective presentation, negotiation and difficult conversations. Practice: Prepare a stakeholder map and management communication plan. #### 7. Digital transformation and data-informed decisions Content: Dashboards, data quality, responsible use of AI tools and evaluating technology investments. Practice: Define five KPIs and alert thresholds for a management dashboard. #### 8. Turning strategy into action Content: OKRs and KPIs, annual operating plans, goal ownership, monitoring meetings and improvement cycles. Practice: Produce a 90-day execution plan and executive presentation. ### Middle Management #### 1. Operational planning and workflows Content: Breaking unit goals into work packages, capacity planning, prioritisation and standard workflows. Practice: Prepare a weekly operations and workload-allocation plan. #### 2. Team management and delegation Content: Team roles, delegation, responsibility tracking, trust and coordination meetings. Practice: Develop a RACI responsibility matrix. #### 3. Performance indicators and reporting Content: Measurable goals, process KPIs, target-versus-actual differences and brief management status reports. Practice: Create a weekly performance report using sample data. #### 4. Communication, feedback and conflict Content: Active listening, constructive feedback, difficult conversations, meeting facilitation and conflict resolution. Practice: Role-play a feedback conversation. #### 5. Process improvement and quality Content: Process mapping, bottleneck analysis, the Five Whys, checklists and continuous improvement. Practice: Prepare a root-cause and corrective-action form for a bottleneck. #### 6. Unit budgets and resource use Content: Planning labour, time, purchasing and operating expenses, and basic cost controls. Practice: Prepare a monthly unit budget and variance analysis. #### 7. Project and change management Content: Work schedules, milestones, tracking tables, risk and escalation, and adapting to new processes. Practice: Draw up a work plan for a small improvement project. #### 8. Workplace ethics and team safety Content: Workplace privacy, equal treatment, role boundaries and occupational health and safety awareness. Practice: Prepare a safe and respectful team-working guide. ### Public Relations Support #### 1. Foundations of public relations Content: Corporate identity, target audiences, communication channels, organisational voice and stakeholder expectations. Practice: Prepare audience profiles for a sample organisation. #### 2. Corporate correspondence and content creation Content: Emails, announcements, invitations and draft press information; clear, plain and accurate Turkish. Practice: Write a corporate announcement and three different customer responses. #### 3. Customer and visitor communication Content: Reception, telephone conversations, empathy, complaint records, difficult situations and referral. Practice: Role-play complaint management. #### 4. Social media and content calendars Content: Digital-channel goals, content planning, comment management and basic performance measurement. Practice: Prepare a one-week content and moderation calendar. #### 5. Event and organisation support Content: Invitation lists, event flow, protocol awareness, venue-supplier coordination and registration desks. Practice: Create a corporate-event checklist. #### 6. Introduction to reputation and crisis communication Content: Misinformation, escalating complaints, limits on speaking for an organisation and escalation to management. Practice: Design an initial response and escalation flow for a crisis scenario. #### 7. CRM and relationship tracking Content: Contact history, permitted data management, enquiry and follow-up tracking, and satisfaction indicators. Practice: Prepare a sample CRM table and follow-up report. #### 8. Communication ethics and personal-data security Content: Confidentiality, Turkish data-protection awareness, approval mechanisms for speaking on behalf of an organisation, accuracy and accessible communication. Practice: Prepare a data-security checklist. ## Integrated practical portfolio Address rising complaints and longer delivery times in a growing service business. Summarise goals, stakeholder expectations and three main problems; prepare responsibilities, a 90-day action plan and indicators; design customer and staff communication; and present budget and risk summaries to management. ## Suggested assessment Knowledge and comprehension checks 25%; practical tasks in each course 35%; integrated final project and presentation 40%. Organisation of files, data accuracy, communication, task completion and professional ethics are considered alongside correct answers. This is the document's suggested assessment model, not a newly configured automatic examination. ## Professional boundaries and certificate scope Senior and middle-management positions commonly require relevant work experience, organisational responsibilities and measurable performance. This education does not provide automatic appointment or a management title. The education prepares participants for current working practices. A certificate alone does not promise placement, public appointment, a licence or legally regulated professional authority. ## Frequently asked questions ### Are there admission prerequisites? Anyone may attend. Introductory topics start with the basics; computer practice is helpful in some modules. ### What is the benefit of combining three courses? Participants explore related workflows rather than one task alone and can demonstrate several relevant skills through sample work. ### Does this programme guarantee a job? No. The purpose is to develop usable skills for applications and workplace performance; employment outcomes depend on employer and applicant circumstances. Package type: Fixed package Current package price: 3,800.00 ₺ ## Required courses - Senior Management - Middle Management - Public Relations Support Certificate eligibility is assessed separately for each course according to its completion requirements.